Cachaca

  • Carnival Cachaça Primer

    This article is timely, a celebration of the national drink of Brazil as the grand finale of Rio’s famed Carnival occurs. Cachaça isn’t well known in the United States but it is famed in its native Brazil, where the average citizen consumes almost two gallons a year for a nationwide total that exceeds 350 Million gallons per year. These impressive numbers make cachaça the third most consumed liquor in the world, behind vodka and soju.… Read more

  • 2009 Big Trends in Cocktail Service

    The first session I attended during last week’s Tales of the Cocktail in New Orleans was a panel titled “2009 Big Trends in Cocktail & Spirit Service.”

    The panel consisted of Jim Meehan, Michael Waterhouse, Devlin Tavern, and Simon Difford (Source Guide) and was moderated by Ryan Magarian (Aviation Gin).

    The program covered the 4 Ps of Cocktail Service Success, not unlike the 4 Ps of marketing: product, precise execution, promotion, passion.

    It was here … Read more