absolut

  • Nick Strangeway on Absolut Craft Herbaceous Lemon

    We recently met bartender Nick Strageway at San Francisco’s Tick Dog to learn about his new line of all natural vodkas, Absolut Craft. Created by a master bartender, Absolut Craft was made specifically for bartending pros.

    In the video below, Strangeway discusses the process of creating the Herbaceous Lemon, which contains no lemon at all. Rather, the vodka is made using a combination of lemon myrtle, lemon thyme, lemongrass and other other flavors that are … Read more

  • Absolut SF Review

    The most recent release in Absolut’s city series, Absolut SF is the fifth city to be released. As proud San Franciscans, we believe that SF should have been first and not fifth in the Absolut City Series but what can you do. San Francisco is a pretty city perched on hills, overlooking some pretty famous bridges and shrouded in fog. San Francisco also has been a city that has paid homage to spirits — from … Read more

  • Absolut Wild Tea Review

    I’m way past being fashionably late but I hear it’s better late than never. And I can’t NOT brag about the fabulous 14th Annual Beautiful People Party hosted by Absolut Wild Tea and Paper Magazine I was so lucky to score an invite to. I mean who could pass on a party performed Duran Duran and let me know they were “Hungry Like a Wolf” and that I was living in an “Ordinary World”?

    I … Read more

  • Absolut Boston

    Absolut Vodka released its third special “city” edition vodka, Absolut Boston.

    Following on the heels of Absolut New Orleans and Absolut Los Angeles, this Boston vodka is flavored with black tea and elderflower.

    Tea and elderflower are hot flavors on the mixology scene right now, so keep your eye out for this vodka at your favorite hotspot.

    The company will donate $50,000 of the proceeds of Absolut Boston to the Charles River Conservancy, a Boston … Read more

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    Absolut Mango Review

    Absolut has released its newest flavored vodka, mango. Why mango? It’s one of the most popular fruits in the world and grown in nearly every tropical region, and they are tasty. According to Matthias Aeppli, Vice President Marketing, V&S Absolut Spirits, “The mango is quite unique. It is a year-round source of natural sweetness, and it has a juiciness and aroma beyond all comparison. Personally, I love to mix mango with chili or pineapple.”

    To … Read more

  • ABSOLUT Hugs

    Long banned from broadcast, many brands are now tipping their toes into TV. The latest comes from Absolut.

    From the press release:

    ABSOLUT Hugs, continues the brand’s iconic tradition. Part of the “In An Absolut World” campaign that depicts scenes from an idealized world as envisioned by the brand, the spot sends a message of hope during these difficult times, suggesting people should exchange hugs and other signs of affection rather than currency. “Hugs” features

    … Read more

  • Absolut Los Angeles Review

    The latest in Absolut’s City Series, Absolut Los Angeles is a vodka infused with the flavors of açai, acerola, pomegranate and blueberry. In a continuation of both the city series and their Global Cooling campaign, Absolut is donating $250,000 to Green Way LA, a group dedicated to improving urban life.

    I am not a huge fan of flavored vodkas, but this one is wonderful. The nose is fruity and sweet, but not too sugary. You … Read more

  • Lights Out in Las Vegas

    This past Saturday, June 21, the eve of summer solstice, ABSOLUT Vodka and Mandalay Bay Resort & Casino turned off the lights at 9:30 p.m. for 60 seconds during the Outernational Music Festival featuring Gnarls Barkley, Thievery Corporation and special guest Bebel Gilberto. All marquees at Mandalay Bay, including all concert lights, shut down for one minute.

    Kicking off a series of “Lights Out” bar promotions across the country, Lights Out Las Vegas was a

    … Read more